Happy Sunday morning! 

1. Breathe life into your stagnant LinkedIn Company Page—proven methods based on the new 2025 algorithm and pro tips from our readers that deliver proven results (all free). Did you miss part 1 of this series last Sunday? Read it here.

2. Dear TCoL: Job seekers are swarming my business. How should I handle them? Ignore them?

3. The current status of the Corporate Transparency Act and whether it still applies to your business.

Let’s set you up for a strong week—after a well-earned Sunday recharge.

TCoL 

(Part 2 of a Series)

Growth Through Invitations—Why It Works

LinkedIn allows page admins to invite personal connections to follow their company page, tapping into an existing network for fast, cost-free growth. Pages with 150+ followers get a visibility boost (LinkedIn, 2023), making this an essential early milestone.

How to Do It—Without Wasting a Single Invite

100 vs. 250 Invitation Limit

• Standard LinkedIn accounts get 100 invites per month.

• Premium accounts (Sales Navigator, Recruiter) often raise this to 250, depending on plan and usage.

• Check “Invite Connections” in your admin settings to confirm your cap.

Smart Strategy, Not Mass Invites

• Prioritize engaged connections—those who’ve liked, commented, or work in your industry.

• Send in weekly batches (25-50 per week) to avoid hitting limits too fast and flagging spam filters.

2025 Twist: Organic Growth vs. Paid Boosts

LinkedIn’s algorithm increasingly favors authentic community building over paid growth. But if you invite recklessly—mass blasts, low-quality contacts—you risk getting flagged. Controlled, high-value invitations are the way forward.

Premium Subscription: Worth It or Not?

Pros: 

✅ More reach—250 invites/month can accelerate follower growth.
✅ Advanced analytics—see exactly which invitations and content convert.
✅ InMail access—connect directly with high-value prospects.

Cons:
 
❌ If you have <500 engaged connections, the extra invites won’t matter.
❌ $59.99-$99.99/month is steep if you’re not consistently leveraging the extras.
❌ Free accounts can still win—100 invites + strong content beats 250 wasted invites.

Verdict: Premium helps but isn’t essential. If you have 1,000+ engaged connections, it’s a useful accelerator. Otherwise, stick with 100 quality invites and leverage content.

The Weekly Schedule: How to Build a LinkedIn Company Page That Actually Works

This 5-6 hour/week framework balances content, engagement, and invitations to align with the 2025 LinkedIn algorithm. Adjust based on team size, available time, and goals.

Monday: Setup and Analytics (1 hour)

✅ Optimize your company page—update branding, keywords, CTA. (1-2 hours initially, 15 min quarterly)
✅ Review last week’s analytics—double down on high-performing post types. (30 min)

Tuesday: Content Creation & Posting (1.5 hours)

✅ Post a high-value insight (500-700 words, industry-relevant). (1 hour)
✅ Engage early—reply to comments in the first hour. (30 min)

Wednesday: Interactive Engagement (1 hour)

✅ Post a poll on a trending industry topic—LinkedIn prioritizes engagement- heavy posts. (30 min)
✅ Hashtag strategy—comment as your page on 3-5 posts under relevant hashtags. (30 min)

Thursday: Video & Employee Advocacy (1.25 hours)

✅ Post a 1-3 minute captioned video—LinkedIn gives video high dwell-time weight. (1 hour to record/edit)
✅Activate your team—use “Notify Employees” to boost engagement. (15 min)

Friday: Follower Growth & Wrap-Up (1 hour)

✅ Send 25-50 invites (before noon)—focus on engaged connections. (30 min)
✅ Engage with comments—reply to all unanswered ones. (30 min)

First Friday of the Month: LinkedIn Live (2 hours total)

✅ Run a 15-30 min LinkedIn Live—Q&A, panel, or industry talk. (Prep + event)

Why This Schedule Works

• 2-3 posts per week aligns with LinkedIn’s engagement sweet spot.

• Early engagement drives algorithmic visibility.

• Steady, high-quality invitations keep follower growth consistent.

• Employee advocacy supercharges reach—for free.

Proven Pro Tips from Our Readers

The Invite-All Strategy: Send all 250 invites early in the month. As invitations get accepted, LinkedIn replenishes your invite pool, allowing you to increase your monthly cap. However, you must regularly check back and send out those new invites to take full advantage of this strategy.

Rotate Invitations Monthly: Have a different team member send the invites each month. A variety of followers invited from different admins expands reach and avoids redundancy.

Email Boost Method: Right after big posts, email employees, vendors, and partners with a link to the post asking them to like and share the post. This coordinated like-and-share boost plays into LinkedIn’s algorithm—no ad spend required.

Join Key LinkedIn Groups in Your Area of Expertise: Then, re-post your company page posts in those groups. It is a very productive, lesser-known strategy to get a huge, free boost for your posts. We have one reader that consistently does this and re-posts to target groups with combined followers of at least 50oK.

Note: you must follow groups and re-post into them using your personal account because LinkedIn does not allow company pages to follow groups.

Final Takeaway: Put the Algorithm, Schedule, and These Pro Tips to Work—You Won’t Need Luck.

Want to see these tactics in action? Implement them for 30 days, track your analytics, and adjust based on what’s working. That’s how you grow a real LinkedIn audience—not with gimmicks, but with compounding strategy and execution.

Dear TCoL: Job Seekers are Swarming

Question: After all of the recent government and corporate layoffs, my email and LinkedIn DMs are overwhelming. We aren’t hiring, so how do I deal with all of these cold inquires or should I just ignore them?

Answer: Never ignore sincere job seekers. In tough times, the volume of inquiries can be overwhelming, but a quick, thoughtful response is both the right thing to do and good business.

First, it’s kinder—and faster. The quicker you reply, the quicker they can move on. It takes less time to send a polite “No openings right now, but best of luck” than to read a second or third message from the same person and then respond.

Second, it’s about your company’s reputation. Consider responses as free brand advertising. Many experienced CEOs and HR managers have heard: “Years ago, I applied here, and this was the only company that sent a prompt, sincere thank- you. I never forgot that.” That goodwill turns into loyal customers—and maybe even future hires.

The world is a small place, so, treat every job seeker like a future customer—because some of them will be.

Have an interesting business question? Send it to [email protected]. No confidential info, please!

Old Business:

CRITICAL UPDATE: The Corporate Transparency Act

What is the new update?
On 27 February 2025, the U.S. Treasury’s Financial Crimes and Enforcement Network (FinCEN) issued new guidance stating that, for now, “[i]t will not issue any fines or penalties or take any other enforcement actions against any companies based on any failure to file or update beneficial ownership information (BOI) reports pursuant to the Corporate Transparency Act (CTA) by the current deadlines” (which is 21 March 2025). Read the full guidance document here.

Then, President Trump posted this:

Note that it says, “for U.S. Citizens.” That means that there is still some life (and applicability) left in the CTA for non-citizens.

What is the CTA?
The CTA is a 2021 federal law requiring all U.S.-formed or registered entities to either confirm they qualify for an exemption or submit a BOI to FinCEN.

I already filed—now what?
You’re set. No further action needed.

Can I file voluntarily?
Yes. FinCEN is accepting filings. You can submit yours here.

Will the new Trump administration scrap the CTA?
Likely for U.S. domestic entities but NOT for foreigners that own businesses in the U.S. Upcoming rule making and current litigation could lead to significant changes. Also, the small business lobby is out in full force putting pressure on the Trump Administration and lawmakers to do away with the CTA or significantly restrict its applicability.

We’ll keep tracking this. If you spot a reliable update before we do, reply or DM @thecoletter on X or LinkedIn.

Feedback on this issue? You can reply directly to this email or message us on X @thecoletter. Please follow us on X while you are there. Thank you!