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Feature: Your Payment Terms Are Only as Strong as the System Behind Them
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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
In a previous issue, we covered the operational side of getting paid: invoice defaults, reminders, and sending invoices the day work is completed (The Late Payer Problem: Fix the System, Not the Client). What that article left for another day was the legal layer. A well-run invoicing process tells clients what you expect. A well-drafted set of payment terms tells them what happens when they do not deliver.
Most small businesses have some version of payment terms. Few have terms that are actually enforceable. The difference is in three places: what belongs in your contract before work begins, how to draft a late fee clause that holds up, and what to do when the follow-up sequence runs out.
Invoice Terms: What Has to Be in the Contract
An invoice is a request. A contract is an agreement. Your payment terms belong in both places, but they are only binding because of the contract. Writing “Net 15” on an invoice you send to a client who never agreed to Net 15 terms in writing gives you a preference, not a right.
Before any engagement begins, your service agreement should state the payment window, the methods you accept, and a reference to your late fee policy. The trigger for the payment clock needs to be defined explicitly. Net 30 from the invoice date is not the same as Net 30 from receipt, and courts regularly find ambiguity in contracts that failed to specify which. State it clearly. Get it in writing before work begins.
Your invoice reinforces the agreement. It should show the invoice date, the due date as a specific calendar date, the total owed, the accepted payment methods, and a one-line reference to your late fee policy.
Late Fee Clauses: What Makes Them Hold Up
A late fee clause that was never agreed to in writing is not a clause. It is a request the other party is free to ignore. For a late fee to be enforceable, the client must have been clearly informed of the policy and agreed to it before the work began. That agreement belongs in your contract. The invoice reference is a reminder, not the source of the obligation.
Courts evaluating late fee disputes generally ask one question: was this fee designed to compensate the business for the cost of delayed payment, or to punish the client? Fees proportionate to the actual impact of the delay are the ones that hold up.
The two common structures are a flat fee, typically $25 to $50 for smaller invoices, and a monthly interest rate applied to the outstanding balance. The flat fee is simple to administer. The monthly rate scales with invoice size and better reflects the cost of delayed payment; 1.0% per month is a widely used commercial standard. Some states cap interest rates for commercial transactions, so confirm what your state permits before drafting the clause.
Whatever structure you choose, the contract should specify the payment window, what happens when it closes, the type and rate of the charge, and a statement that the client agreed to these terms before work began. Apply it consistently.
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When Payment Fails: A Collections Sequence That Works
Most late payments are not a refusal to pay. They are the result of a disorganized accounts payable process, an undisclosed cash flow problem, or an invoice that slipped through. A structured follow-up sequence resolves most of them before escalation becomes necessary.
Send a brief reminder as soon as the invoice passes its due date. Reference the invoice number, restate the payment information, and keep the tone neutral. If that goes unanswered after a week, follow up with a firmer note that states the current balance including late fees and outlines what comes next. A phone call at this stage is often more effective than another email.
If you reach sixty to ninety days past due, your options are a formal demand letter, a collections agency, or legal action. A demand letter from your attorney often prompts payment without further escalation. Collections agencies work on contingency, but recovery rates drop sharply with time — meaningfully higher within the first ninety days, significantly lower once an invoice has been sitting for six months or more.
Small claims court is a practical option for debts within your state’s limit, currently ranging from $2,500 to $25,000 depending on the state. In most small claims courts, attorneys are not permitted to appear — both sides represent themselves. For incorporated businesses and LLCs, this matters: those entities normally must be represented by an attorney in regular civil court. Small claims removes that requirement. For amounts above the limit, a collections attorney is the right path.
Before any of this becomes necessary, your documentation needs to be complete: every invoice, every signed contract, every email, every reminder. That paper trail is what makes your claim credible and actionable.
The Discipline That Holds It Together
A late fee clause you never enforce trains your clients to ignore it. Invoice terms you apply inconsistently are not terms at all. The operational system from the previous issue works because it runs without friction. This legal layer works for the same reason: it only functions if you apply it the same way, with every client, in every engagement.
The businesses that get paid reliably are not the ones with the most aggressive contracts. They are the ones who set clear expectations before the work begins, put those expectations in writing, and follow through without hesitation when the work is done. Clear terms and consistent execution are what turn a payment policy into a payment system.
This article is for informational purposes only and does not constitute legal advice. Payment term enforceability and late fee limits vary by state. Consult a licensed attorney in your jurisdiction before drafting or revising your contract terms.
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